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Human Centric. Profit Focused.


We've perfected the art of running hotels with an independent spirit.

Our team knows every aspect of the hotel business inside and out. From building properties from the ground up, to securing financing, to handling day-to-day operations—we’ve done it all, and learned from our mistakes along the way so you don’t have to. We’ll work alongside you to realize a successful, character-rich hotel supported by Lark, either through one of our brands or by managing your independent hotel behind the scenes.  We’ll  help your property find its own devoted audience, and handle the operations from there so you can focus on enjoying your investment. Our process is grounded in knowledge sharing. We are here to serve as advisors and partners in bringing your vision to life.

We’re passionate about idiosyncratic boutique hotels, so we created Lark:  a hotel brand, a management platform and a development group that allows for unconventional concepts to thrive and offers as much control as you’d like, while having your back from concept through execution.

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Our Brands

We believe the perfect getaway is both unique and familiar. Each of our properties has a deep sense of place, while maintaining our impeccable brand standards across the portfolio.

We first made a name for ourselves with Lark Hotels, a group of hotels that offers a re-imagined, location-centric vision for boutique luxury, and successfully introduced Bluebird by Lark, a family of wild-spirited, independent properties across America designed to capture the freedom of the open road. Stay tuned for more exciting details about our latest venture, AWOL Hotels and Resorts. We also offer turnkey management though our Lark Independent program. We’ll work closely with you to determine which channel is a natural fit for your property—and do what it takes to welcome you into the Lark fold.

Leadership, imagination and technical expertise are what you need

  • Experienced & Creative Leadership

    Our leadership team has deep experience in brand building, hotel development and all aspects of operations. Whether we own the hotel, develop it or step into 3rd party management, we have an ownership mentality and thrive on collaboration. There’s no cookie cutter approach here. You get executive level partnership and access to decision makers, from the Founder and CEO down. We promise to be nimble and responsive at all levels.

  • Relationships First

    Whether it's the relationship between staff and guests, Lark leadership and owners, or managers and vendors, our success comes because of people. Our passion is creating positive outcomes for our crew, guests and hotel owners; we have proven that when all of these outcomes are aligned, everyone wins. We know that success in hospitality is multifaceted and there are no simple answers. We’ve been honing our skills in this space both as owners and 3rd party managers for decades.

  • Marketing Focused on Direct Booking

    From January 2022-September 2022, 72% of revenue came from direct bookings* (an improvement from 70% in 2021). Just 27.5%** of Lark Hotels’ revenue in 2022 came from OTAs, compared to a national average of 40-50%. Lark intentionally focuses its marketing efforts on retaining direct bookings, keeping expensive, commission- based OTA bookings at bay.

  • Top and Bottom Line Focus

    Driving dollars to the top line is one thing; flowing them through to the bottom line is another. We’ve been doing both for independent hotels for over a decade. Our history of increasing property value and generating industry leading return on investment for our owners makes us a perfect choice for you. In 2019 our stabilized portfolio generated a 45% EBITDA margin.

“Lark stands out to us because of their unmatched experience with curated boutique properties and the level of sophistication they bring to make boutique hotel ownership profitable.”

-Amy Michaelson Kelly, COO Hatteras Sky

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