A Trusted Approach for Every Scenario
How do we Make this all work?
We’ve looked at hundreds of acquisition opportunities over the last few years and we’ve developed a knack for picking the needle in the haystack. We’ll put our underwriting chops to the test for you so that you can feel confident in moving forward with a hotel acquisition. Our development team will support you through diligence, financing and once we find the perfect fit, we’ll stand beside you through the development process.
Because of our network, we often see opportunities first. We’ll work side by side with you through the acquisition and development process, helping to support you in exploring the various options. Our team will perform a market analysis and develop operating proformas and budgets so that you can have confidence in your new venture. We’ve been successful in helping our partners to secure financing and equity. How can we help you?
This is the fun part where we discover the unique story of your hotel and bring it to life both through graphic identity and through interior design. Our affiliate creative shop and design studio, Elder & Ash, can take the lead or stand shoulder to shoulder with you as the vision comes together, all the while providing exceptional value to your investment.
Once we create the hotel, it’s our job to share it with the world! Our team excels at shining light on your hotel and putting heads in beds. Whether it’s supported by one of our brands or part of the Lark Independent program, we will handle all aspects of your marketing and communications program from website development to paid search to photography and video. We have been successful at driving over 70% of traffic direct to our hotel websites; this means you pay less commissions to Expedia and Booking.com and put more money in your pocket.
This is the bread and butter of our offering. We deliver a turn key management solution to you. We get the late night call when a toilet is overflowing or when the bar back calls out. Our operating platform is designed to take the heavy lift off our on site team and put in the hands of our team of experts. Below is just a small glimpse into what we offer:
-Recruiting, Staffing & Training
-IT: PMS, Guest Messaging, Concierge, etc..
-Restaurant and Bar oversight and concepting – approach with mindset of independent restaurateur, supported/elevated by seasoned process and management of F&B – menu, beverage, catering programs
-HR – payroll, OSHA requirements, Legal, reporting, benefit administration, staffing, hiring, orienting, onboarding, training, development,
-Finance & Accounting – full suite of systems – one stop…Budgeting, projections, cash management
2011 Purchase Price
2017 Sale Price
2021 Recap valuation
Great Word of Mouth
Anne Tamer Hajjar
“I chose Lark Hotels because of their expertise with the boutique segment. Their attention to detail, their drive to make every guest have the best hotel experience ever, and their innovative ideas to stay relevant in a very competitive market, are the top reasons that made them stand out in the crowd for me.”
“I choose to invest in hotel projects with Lark Hotels because of their ownership mentality and the access I have to their leadership team. They never forget that I have trusted them to be stewards of my capital. I couldn’t be happier with their ROI driven approach to hotel development.”
“Lark has been managing Hotel Marblehead for less than a year and they are already bringing more money to the bottom line than we were able to in any year since we purchased the hotel in 2011.”
Amy Michaelson Kelly
"We interviewed some very impressive management companies for our Asheville hotels. Lark stood out to us because of their unmatched experience with the curated boutique product type and the level of sophistication they bring to make boutique hotel ownership profitable."
“Lark Hotels’ leadership team juggles a stack of hats across every aspect of the business from design to development, management and ownership.”
“They are great collaborators, willing to stand up and tell us how things should be done and also willing to listen”
Our approach is grounded in relationship building and knowledge sharing. We are here to serve as advisors and partners in bringing your vision to life. Every project presents unique challenges, and it’s our life’s work to overcome them while maintaining the special quirks that set each property apart. By working with us, you’re signing up the most committed team in the game and we’ll put our considerable experience to work for you every single day.
through every detail
Memories aren’t made in generic hotels—brand loyalists fall in love with properties that reflect a sense of place. Lark’s principals Rob Blood and Megan Kennedy also oversee an affiliate design studio, Elder & Ash, which works to identify and tell the story of a property through architecture, interior design, music, lighting, and more. That’s why no two Lark Hotels properties look alike, but they all have the same warm feel. And we’re not the only ones that think so—our design has been raved about in publications like Architectural Digest, Vogue, and Elle Decor.
How We Generate Demand
Powered by the Lark Brand
Connect to a network of high profile boutique hotels...our properties retain high visibility across premium markets. Loyal following of guests...drive interest across our entire portfolio
Bespoke Hotel Identity
We craft a bespoke hotel brand that will elevate the value of your property...build a story around the concept to generate buzz across industry media
Integrated Digital Marketing
Integrated with revenue management, we manage custom paid media plans for each property. Industry-leading digital marketing team overseeing the mix of SEM, SEO, PPC, Display, Retargeting, Social, Metasearch, and OTA Ads to drive awareness and revenue on an ongoing basis.