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A Trusted Approach for Every Scenario

How do we Make this all work?

1 Deal Evaluation

We’ve looked at hundreds of acquisition opportunities over the last few years and we’ve developed a knack for picking the needle in the haystack. We’ll put our underwriting chops to the test for you so that you can feel confident in moving forward with a hotel acquisition. Our development team will support you through diligence, financing and once we find the perfect fit, we’ll stand beside you through the development process.

2 Acquisition and Development

Because of our network, we often see opportunities first. We’ll work side by side with you through the acquisition and development process, helping to support you in exploring the various options. Our team will perform a market analysis and develop operating proformas and budgets so that you can have confidence in your new venture. We’ve been successful in helping our partners to secure financing and equity. How can we help you?

3 Brand Concepting and Design

This is the fun part where we discover the unique story of your hotel and bring it to life both through graphic identity and through interior design. Our affiliate creative shop and design studio, Elder & Ash, can take the lead or stand shoulder to shoulder with you as the vision comes together, all the while providing exceptional value to your investment.

4 Marketing and Communications

Once we create the hotel, it’s our job to share it with the world! Our team excels at shining light on your hotel and putting heads in beds. Whether it’s supported by one of our brands or part of the Lark Independent program, we will handle all aspects of your marketing and communications program from website development to paid search to photography and video. We have been successful at driving over 70% of traffic direct to our hotel websites; this means you pay less commissions to Expedia and Booking.com and put more money in your pocket.

5 Management & Operations

This is the bread and butter of our offering. We deliver a turn key management solution to you. We get the late night call when a toilet is overflowing or when the bar back calls out. Our operating platform is designed to take the heavy lift off our on site team and put in the hands of our team of experts. Below is just a small glimpse into what we offer:

-Recruiting, Staffing & Training

-IT: PMS, Guest Messaging, Concierge, etc..

-Revenue Management

-Product sourcing

-Restaurant and Bar oversight and concepting – approach with mindset of independent restaurateur, supported/elevated by seasoned process and management of F&B – menu, beverage, catering programs

-HR – payroll, OSHA requirements, Legal, reporting, benefit administration, staffing, hiring, orienting, onboarding, training, development,

-Finance & Accounting – full suite of systems – one stop…Budgeting, projections, cash management

-Day-to-day operations

Case Studies

Case Study

The Attwater

The 17 room Attwater in Newport, RI was acquired in October 2011 and immediately underwent a $1.2M renovation and reopened in May of 2012. The hotel quickly received national attention and was placed on the Conde Nast Hot List in 2012. The Attwater sold in 2017 and Lark was retained to continue management.

2011 Purchase Price

$1.1 Million

Renovation Cost

$1.2 Million

2017 Sale Price

$5.6 Million

Case Study

Summercamp

The 95-room Wesley Hotel in Oak Bluffs, MA was purchased for $5.3M. In just one season, without renovation, top line revenue increased from $1M to $2M. In 2016 Summercamp launched following a $4.8M renovation and repositioning and YE 2019 revenue captured was $4.75M, a 175% increase in RevPAR as compared to prior management. 2021 revenue exceeded $5.5M.

Revenue Growth

450%

EBIDTA Growth

833%

RevPar Growth

175%

Case Study

AWOL P-Town

The Inn at the Moors was a 30 room drive up vintage motor lodge surrounded by parking lots in Provincetown, MA. It’s unmatched views inspired us to reimagine the front parking lot into a lush private retreat featuring a pool, game areas, multiple fire pits and private patios for each room. The 3rd floor owners quarters was turned into the signature Lark Suite and the office was transformed into a coffee and cocktails bar; AWOL was born.

Purchase Price

$3.25M

Renovation

$1.7M

2021 Recap valuation

$10M

Great Word of Mouth

  • Owner, The Edgartown Collection, Gilded, The Attwater, Cliffside Inn

    Anne Tamer Hajjar

    “I chose Lark Hotels because of their expertise with the boutique segment. Their attention to detail, their drive to make every guest have the best hotel experience ever, and their innovative ideas to stay relevant in a very competitive market, are the top reasons that made them stand out in the crowd for me.”
  • Owner and Investor

    Jay Bisognano

    “I choose to invest in hotel projects with Lark Hotels because of their ownership mentality and the access I have to their leadership team. They never forget that I have trusted them to be stewards of my capital. I couldn’t be happier with their ROI driven approach to hotel development.”
  • Owner/Developer, Hotel Marblehead

    Richard Cooper

    “Lark has been managing Hotel Marblehead for less than a year and they are already bringing more money to the bottom line than we were able to in any year since we purchased the hotel in 2011.”
  • Developer, COO Hatteras Sky

    Amy Michaelson Kelly

    "We interviewed some very impressive management companies for our Asheville hotels. Lark stood out to us because of their unmatched experience with the curated boutique product type and the level of sophistication they bring to make boutique hotel ownership profitable."
“Lark Hotels’ leadership team juggles a stack of hats across every aspect of the business from design to development, management and ownership.”
“They are great collaborators, willing to stand up and tell us how things should be done and also willing to listen”
More Lark Press

Our Capabilities

Our approach is grounded in relationship building and knowledge sharing. We are here to serve as advisors and partners in bringing your vision to life. Every project presents unique challenges, and it’s our life’s work to overcome them while maintaining the special quirks that set each property apart. By working with us, you’re signing up the most committed team in the game and we’ll put our considerable experience to work for you every single day.

Experience-driven design
through every detail

Memories aren’t made in generic hotels—brand loyalists fall in love with properties that reflect a sense of place. Lark’s principals Rob Blood and Megan Kennedy also oversee an affiliate design studio, Elder & Ash, which works to identify and tell the story of a property through architecture, interior design, music, lighting, and more. That’s why no two Lark Hotels properties look alike, but they all have the same warm feel. And we’re not the only ones that think so—our design has been raved about in publications like Architectural Digest, Vogue, and Elle Decor.

Our design

How We Generate Demand

Powered by the Lark Brand

Connect to a network of high profile boutique hotels...our properties retain high visibility across premium markets. Loyal following of guests...drive interest across our entire portfolio

Bespoke Hotel Identity

We craft a bespoke hotel brand that will elevate the value of your property...build a story around the concept to generate buzz across industry media

Integrated Digital Marketing

Integrated with revenue management, we manage custom paid media plans for each property. Industry-leading digital marketing team overseeing the mix of SEM, SEO, PPC, Display, Retargeting, Social, Metasearch, and OTA Ads to drive awareness and revenue on an ongoing basis.
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